A HISTORIC RISE

The dynamic vision of our nation’s leaders, has seen the UAE evolve from Its legacy of pearl-fishing and oil-based economy to a dynamic trading and financial hub for the region. Multi-cultural population that comprises over 190 nationalities, there is an ever changing and vibrant demand for finest products from across the globe.

Bringing World-Class Products

Shankar Trading Co. L.L.C (STC) today is a reputed importer and distributors of consumer goods, food and grocery products to the biggest retail brands in the UAE. It is the largest stockiest of FMCG products from the Philippines in the Gulf region. We represent the top 25 brands, with an extensive product range and impeccable supply chain operation operating through multiple distribution channels.

FMCG DIVISION OVERVIEW

Marketing & Distribution Solutions Company

350+ Employees

Modern ERP Technology based Information Systems

Portfolio of top-of-the-line International ethnic brands

Temperature-controlled Smart fleet for distribution

Direct reach to over 6200+ retail stores. Indirect reach of 3000+ through sub distribution

A range of World-class home-grown brands

State-of-the-art warehousing facilities of over 200,000 sq ft

Storage and Logistic capacity over 21,000 pallets

Over 120+ team of international Visual Merchandisers & Retail Experts

CHANNEL DISTRIBUTION

fmcg-3_1
RETAIL
0%

HYPERMARKETS
SUPERMARKETS
SELF-SERVICE
LARGE & SMALL GROCERY

food-service
FOOD SERVICE / HORECA
0%

HOTELS
RESTAURANTS
CATERING
CAFES & COFFEE SHOPS

wholesale
WHOLESALE
0%

RE-EXPORT
SHIP CHANDLERS

STRATEGIC DIRECTION

Represent a global mix of top international brands

Grow sales through innovative store visibility

Evolve global brands with through-the-line Marketing support

Become a leader in Brand categories we represent

Grow the mainstream market through brand penetration

Explore growth opportunities via multiple channels

WHY STC

An experienced and knowledgeable team with in-depth knowledge of local markets have enabled us to take on a variety of different businesses from a Modern Business Centre to a Footwear Distribution Business. STC distributes over 3000+ SKUs to more than 6000+ different distribution channels including modern and general trade, export & HORECA.

SERVING UP THE BEST OF ASIA

We’re the leader in this field, being the largest stockist and distributor of specialty Filipino foods, as well as a distributor of leading Asian snack foods

LOGISTICS IS OUR KEY STRENGTH

Backed by excellent logistic capabilities, STC is able to serve more than 6000+ customers, including all major Hypermarkets and supermarkets in the region

IN-HOUSE INNOVATION

We have developed our own sales merchandising team that specialises in innovative promotion-packs and other ways to enhance visibility and sales.

SUPERIOR INVENTORY MANAGEMENT

Our commitment to the constant availability of our products and short order lead times, allows our customers to maximize sales through e¬fficient inventory management.

A SALESFORCE TO RECKON WITH

We have a dedicated sales team that covers over 6000+ customers. From the largest to the smallest outlets. They give the requisite sales thrust to our extensive range of products.

HOW THE MAGIC HAPPENS

Our operations move like clockwork because we manage and control the process at every stage. From procurement, packaging, import, storage and distribution – it’s one seamless flow.

WAREHOUSE MANAGEMENT

Modern business intelligence, sales order and warehouse management technologies allow us to assure our customers of product availability, short order lead times and prompt delivery.

RETAIL PARTNERSHIPS + STRATEGY

Our know-how of the UAE market ensures product visibility and shelf-availability. It allows our customers to focus on sales and earn better returns on investment by taking the worry away from inventory management.

DRY STORAGE CAPACITY

30,000 CBM;
20,000 pallets;
With Ambient Temperatures

PORK STORAGE CAPACITY

Dry & Frozen
10,000 sqft.
1,000 CBM; 700 pallets

FROZEN & CHILLER STORAGE CAPACITY

750 CBM;
500 pallets;
With -18°C Temperature

DAILY OFF-LOADING CONTAINERS

15 (20 Equivalent Units)

Advanced Material Handling Equipment (MHE) & Loading Bay Equipment (LBE)

Daily picking of 8,500 line items; 1,200 SKUs

State-of-the-art HACCP certified storage facilities

Warehouse Area of 200,000 sqft

Equipped with latest Warehouse Management System (WMS) and is fully integrated with ERP (ORION)

DELIVERING EXCELLENCE WITH OUR FLEET

WE REACH WHEREVER YOUR CUSTOMERS ARE

RETAIL CLASS DXB AUH SHJ FUJ AJM RAK ALN UAQ GRAND TOTAL
A
285
104
66
25
41
19
37
7
584
B
391
188
143
42
46
57
23
2
892
C
1530
942
516
208
158
172
104
2
3632
CS - Conv, Stores
382
78
18
4
4
6
3
4
499
H - Horeca
464
85
48
15
14
8
11
2
647
GRAND TOTAL
3052
822
579
263
221
233
153
9
6254

OUR PORTFOLIO OUR PRIDE

ASIAN ETHNIC FOODS

We are the largest importers of Asian Ethnic foods in the region. From frozen, canned, ready-to-eat and condiments. Currently, we are holding exclusivity for several popular brands all around the world.

SNACKS, FOODS & OTHERS

We have successfully introduced and established a significant market share for our snack food brands. With “Haldiram’s“, a specialist brand of Indian savoury snacks, “Oriental” and “Jack ‘n’ Jill,” we cater to the broader market.

PARTNERING OUR GROWTH STORY

Here are some of our clients and partners, who trust us to deliver world class products and an efficient end-to-end supply chain support.

Our e-commerce partners are