New Safestway supermarket is a key landmark on Dubai’s Sheikh Zayed Road. It has been serving Dubai’s discerning customers for many years, with the widest range of products imported specially from the US and UK.
New Safestway was another milestone in our Retail Division. It is HACCP Certified and its acquisition has given the group a foothold in the lucrative Jumeirah and Sheikh Zayed Road locality of Dubai, with a strong population of Western and Local communities. We have the largest selection of American and European foodstuffs available under one roof for the discerning shopper.